Agentic property management · est. 2024

Lead to lease, handled.

Sproot is the agentic workflow platform built for leasing and property management teams. We turn every inquiry into a conversation, every conversation into a tour, and every tour into a signed lease — automatically.

Never miss a lead. Tailor every response. Built by property managers, for property managers.

growth, automated FIG. 01 — LEAD TO LEASE

Workflows that actually work.

001 / Capabilities
i.

Never miss a lead

Sproot replies to every email and form fill — every time, all the time. Day, night, weekend, holiday. With a thoughtful, human-feeling response time so prospects feel taken care of, not handled by a bot.

ii.

Tailor every response

Agents speak in your brand's voice, reference the right unit, and adapt to each prospect's needs. No more copy-paste templates.

iii.

Free your team to focus

Sproot handles the repetitive lead-to-lease work so your team can focus on what actually moves the needle — resident events, community engagement, and the relationships that drive retention.

Built by property managers, for property managers.

002 / How it works

A digital teammate that works the way your team already does.

Sproot is the leasing assistant that never clocks out. We build automated workflows around how your properties operate, then we manage and tune them as your business grows. No new logins for your team. No new systems for your prospects. Just less repetitive work and more leases signed.

01

It reads the data your team already pulls

Sproot looks at the same vacancy reports, lead emails, and applications your leasing team handles every day. Whatever your CRM or PMS, if your team can export it, we can use it.

02

It handles the repetitive work, instantly

Inquiries get answered in seconds. Tours get scheduled. Applications get chased. Sproot replies in your brand's voice with the right unit, the right pricing, and the right next step — every single time, day or night.

03

You stay in charge — and we manage the rest

Every conversation is logged. Every lead is tracked. You see exactly what was sent, when, and to whom. Behind the scenes, our team monitors, tunes, and improves your workflows so you don't have to think about them.

Your dashboard

Every lead, every conversation, at a glance.

Sproot gives your team a single place to see what's happening across every property — tours scheduled, prospects responding, applications coming in, and where every lead is in the pipeline.

app.hellosproot.com
Sproot dashboard showing tour calendar, prospect emails, and lead pipeline
See it in action

Real conversations, handled autonomously.

Two real threads from a Sproot-managed property, with prospect details changed for privacy. Every email below was sent by Sproot — no human in the loop. Replies come on a deliberate human-feeling delay; instant responses make prospects suspicious, and we'd rather your leads feel taken care of than processed.

Avg reply time
~30 min
Outcome
Tour booked next day
Human involvement
Zero
Avg reply time
~30 min
Outcome
Tour + application
Human involvement
Zero

Want to see your own workflows in action?

We'll walk you through how Sproot would handle your specific portfolio — no slides, no fluff, just a real look at the platform.

Book a demo
003 / Our team

Meet the people behind Sproot.

We've spent years in leasing offices, on tour routes, and in maintenance queues. We built Sproot because we needed it ourselves — and now we get to share it with the rest of the industry.

Regina Durnford
Founder · CEO

A property manager with an engineering background and a knack for putting AI to work. Regina built Sproot after watching her own leasing team burn out on the same repetitive tasks every day — and decided to do something about it.

Demo Person
Head of Engineering

Demo bio placeholder. Leads the team building Sproot's agentic workflows. Keeps the platform fast, reliable, and quietly humming along behind every conversation.

Demo Person
Head of Customer Success

Demo bio placeholder. Makes sure every Sproot customer gets to value quickly and stays there. Knows what onboarding looks like at 7am on a Monday — and makes sure ours is painless.

004 / Pricing

Simple plans that scale with you.

Pricing is per door, per month. No setup fees, no per-seat charges, no surprises. Switch plans or cancel anytime.

Early pilot · limited spots

We're opening a few additional early pilot spots this month with discounted pricing and dedicated onboarding support. For teams thinking about how AI can improve day-to-day ops, this is a low-risk way to test it inside your existing workflow.

Claim a pilot spot →
Sapling

The base package — everything you need for lead-to-lease automation.

$2.00
per unit / month · up to 1,000 units
  • Lead capture & lead communications
  • Tour scheduling automation
  • Application & screening workflows
  • Reporting dashboard
  • Email support
Book a demo
Enterprise

For multi-portfolio operators with custom workflow needs.

Custom
tailored pricing & terms
  • Everything in Canopy
  • Custom-built workflows
  • Invoice management workflows
  • Compliance workflows (renters insurance, etc.)
  • White-glove onboarding
Contact us

Works with any CRM or PMS — no integration required.

We've got commitment issues — and that's a feature, not a bug. Instead of marrying your stack, Sproot runs on the reports and exports your team already pulls. No risky integrations, no vendor lock-in, no "sorry, we don't support that platform." If your system can export a CSV, we can work with it.

Less than 500 units? Let's talk → we'll find the right fit.